Improve Your Visibility
Sometimes, as marketers it’s easy to lose the forest for the trees and to forget among the KPIs & the deadlines, marketing is just providing a product to real people that need it and trying to find them with it. Here are some tools that help to break through the noise and allow marketers to listen to their users.
Google Trends
Google Trends is one of the most fundamental public sources of information about user sentiment & behavior.
It offers easy to read graphs showing how popular any given keyword or topic over time. This allows marketers to better understand customer sentiment and trending product interests.
This information is filterable to different Google products like Search, Youtube & News.
Pinterest Trends
Like Google Trends, Pinterest allows you to track trending topics & keywords on their site.
Pinterest is often more aspirational and exploratory than Google, so mining its trends will often give you a glimpse into emerging and upcoming opportunities, before users are looking to convert.
This is especially helpful for finding emerging product opportunities or unexpected synergies.
Google Alert
Google Alerts allow you to input topics & keywords relevant to your industry or company.
For example, “ACMI Company Evil” might be helpful to catch a negative response to a new price change, or “Best Tools” might reveal an unexpected opportunity or use case for your product. It can be even used to catch when a competitor has dropped the ball to capitalize on their blunder.
Keyworddit
Provides the trending keywords and topics for a given subreddit, which is helpful for keeping an eye relevant enthusiast communities for your industry.
If you’re feeling a bit braver, there is also Reddit NLP a self service project that is more configurable but requires hooking into the Reddit API (which is no longer free unfortunately).
Looking for Marketing Publications & Learning Resources?
Provides another take on the keyword trends data from multiple platforms, focusing on the journalist questions to help provide insight into the questions users are asking on each platform
One of the simplest and easily connected data visualization tools available, Looker Studio can help you explore the data you’ve collected as well the data from your campaigns & accounts to create holistic reports that automatically update daily.
Mixpost offers an open source, extensible social media management solution that is one-time payment and self hosted, allowing control of your data and the features you need.